Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities
Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities Joana Coutinho De Sousa
Author: Joana Coutinho De Sousa
Date: 30 Dec 2017
Publisher: IGI Global
Original Languages: English
Book Format: Hardback::135 pages
ISBN10: 1522548343
ISBN13: 9781522548348
Dimension: 178x 254x 14.22mm::598.74g
Download: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement : Emerging Research and Opportunities
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